Groupe Vitamine T

Promoters: 
André Dupon
Country: 
France
Group of 13 social insertion companies that create joint ventures with other private companies. This conglomerate undertakes to hire between 30 and 60% of its workforce with people in difficult conditions of employment.
What solution does the innovation propose?

A group of 13 social insertion companies that create joint ventures with other private companies, such as Adecco, Macif and Van Gansewinkel. The differentiating point is that this conglomerate undertakes to hire people in difficult conditions of employment to cover between 30 and 60% of its workforce. Group companies are a tool to combat exclusion and to work for economic efficiency and the general interest. All the companies of the group are subject to the conditions of any company (registration in the competitive field, quality of service requirements, creation of legal structures of common law, payment of taxes, etc.). To be socially profitable, businesses must be economically sustainable.
In order to fulfill its objective, the group first identifies leading companies in the market, joins the most influential management clubs in the region and invites managers to join its Board of Directors and to commit themselves to the strategic development of its social mission. Thanks to these key relationships, it manages to design with them new opportunities that can accelerate the growth of the group and reinforce its social impact, while responding to the business needs of its main partners. In fact, the expansion of activities in social markets offers partner companies the opportunity to strengthen their core business by accessing specialized human resources, cutting-edge technologies in green businesses, or market penetration in French territory.

Recognitions

Social Entrepreneur Ashoka Fellow (2012).

Impact evidence

Outputs
  • Vitamin T is the first economic integration group in France, and 35,000 people have been enrolled for 35 years.
  • The group has employed 2,800 people in 2015 in its 14 integration enterprises. 3 joint ventures were created, with Van Gansewinckel, Adecco and MACIF.
  • Vitamin T achieved 52 million euros of turnover in 2015 by pursuing the goal of creating new social enterprises. In 2011, the group recorded 62% of positive outflows.
How does it work?

All subsidiaries (insertion companies, workshops, integration projects etc.) are majority owned by the group. This organization oversees the social project and the reinvestment of profits in the development of subsidiaries and employment.
The resource service provides knowledge to the subsidiaries (administrative and financial management, human resources, development, marketing and communication) in a structure that allows the group to take advantage of economies of scale and develop a company culture.
The subsidiaries of Groupe Vitamine T operate professionally offering four types of services: recycling, waste and environment; multi-services; solutions and human resources.
The group aims to provide employment in real market conditions to long-term unemployed, beneficiaries of minimum incomes, people without resources, retirees with financial difficulties etc.
The inclusion period is up to 24 months, during which a socio-professional adviser accompanies each employee in the elimination of barriers to employment (mobility, housing, health, knowledge, debt or justice), helping him to develop a professional project and acquire new skills and attitudes. Some of the activities they carry out are presentation sessions, corporate visits, corporate dives, meetings, testimonials with professionals, business studies, CV writing workshops, simulated job interviews, etc.

Geographical scope

Where was initially developed
North Pas-de-Calais, France.
Where has been implemented so far
Present in 23 locations across: Nord-Pas-de-Calais, Ile-de-France, Picardy, Champagne-Ardenne.